Search engine marketing
Capture your potential clients right when they’re on the prowl for your products or services. Timing, as they say in comedy and marketing, is everything!
What’s search engine marketing all about?
Search engine marketing is paid keyword advertising that appears in search engine results. The ads are displayed at the top of the search results or on the result page and are distinct from organic search results.
The ads are tied to keywords, meaning they only appear in searches conducted by users that include the advertised keywords.
Why search engine marketing is a powerhouse
Search engine marketing is a potent way to net potential customers. It’s like having a billboard at the exact moment someone realizes they’re hungry for what you’re selling.
Keyword ads are tailored based on the user’s search, ensuring the content is always as relevant as a coffee shop on a Monday morning. Plus, you can tweak and optimize these ads in real-time based on live feedback – a marketer’s dream!
SEM services from Orange
We offer a comprehensive search engine marketing service encompassing keyword planning, ad creation, release, monitoring, and the ever-so-important optimization. And if you’re lost in the numbers, we help set the budget and measure ad efficiency.
Contact us and tell us about your company’s needs, and we will create a customized search engine advertising plan for your business.
Keyword analysis
Keyword Analysis Keyword analysis helps website owners understand what content on their website is important to visitors and what search terms they use when looking for it.
This information assists the owner in improving their site’s visibility in search engines, as search engines give more weight to sites that match users’ search queries.
SEM and SEO Synergy Benefits
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) both improve a website’s visibility in search engines, and they work exceptionally well together.
By combining search engine advertising and optimization, a website can quickly gain more visibility in search results through ads, while simultaneously improving its content and technical features through SEO efforts. This can lead to a longer-term rise in search results and increased traffic to the website.
Optimizing landing pages used in advertising for search engines increases their SEM quality scores, making keyword advertising more cost-effective. SEM also provides high-quality keyword data, which significantly eases the long-term work of SEO.
Competitor analysis
Determine with a competitor analysis how competitors’ websites function and what strategies they use to gain more visibility online.
This may include, for example, analyzing competitors’ keywords, reviewing content, and examining the technical features of websites.
Competitor analysis can help the website owner understand which competitors are performing well in search engines and what methods they are using to attract more traffic to their website.
Continuous Optimization in Advertising
Continuous optimization is a crucial part of search engine advertising as it achieves the best results. In this process, the content and settings of the ads are constantly reviewed and modified based on how the ads perform.
Continuous optimization may include actions such as:
- Reviewing and Tweaking Keywords: By examining which keywords excel in ad displays and what types of search queries the ads respond to, one can make the necessary tweaks to the keywords to enhance ad effectiveness.
- Content Review and Editing: The content of the ads impacts how often they are displayed and how much they are clicked on. By examining which ad content performs best and which doesn’t, necessary modifications can be made to boost ad effectiveness.
- Settings Review and Editing: The settings of the ads can have a significant impact on how often they are displayed and clicked on. By examining which ad settings work best and which do not, necessary changes can be made to improve ad effectiveness.
Continuous optimization of search engine advertising requires time and attention, but it helps in improving the effectiveness of ads and achieving better results from ad displays.
Sertified Google Partner
Orange Advertising Oy is a certified Google Partner, which means we have specialized expertise in the field of Google Ads advertising. Our certification demonstrates that our company has extensive knowledge and skills in various aspects of Google Ads advertising and that we adhere to the best practices of Google Ads advertising.
Thanks to our quality system certified in accordance with the ISO 9001:2015 standard and our precise processes, we are able to produce advertising with a significantly smaller margin of error than average and achieve better results.
Do you need brainstorming or support for your digital marketing?
Orange is a holistic advertising agency that takes a broader view of the whole picture. From us, you get all the advertising agency services effectively under one roof.
Let’s create engageing marketing communication with results.