Social Media Services
Our services cover everything you need for goal-oriented social media.
Social Media Services
From us, you’ll obtain content planning and actual content creation, both for organic social media activities and paid advertisements. This includes post text designs, image production, and both long and short videos for various purposes.
We are proficient in diverse advertising platforms and manage ad campaigns daily. Utilizing analytical tools, we monitor results meticulously, optimizing campaigns technically and modifying content. Collaboration between Orange and the client is seamless, with continuous reporting on outcomes.
Social Media Plan
Without a comprehensive social media plan, effective outcomes are unattainable. Together with the client, we craft a multichannel plan that encompasses channel selection, target audiences, content, schedules, budgets, and more.
The responsibilities of key personnel are also defined within the plan, which serves as an efficient tool between Orange and the client.
Influencer Marketing
You don’t have to do everything on your own. Collaborations with influencers can significantly increase brand visibility, and the right partners add genuine value to products or services. Influencer marketing thrives on the power of word-of-mouth.
Influencers range from YouTubers, TikTokers, Instagrammers, bloggers to even Snapchat users. Collaborations can vary; an influencer might take over a company’s social channels, produce blog content, or act as a brand ambassador.
Social Media Marketing
Through paid social media marketing, businesses can effectively engage the right customer segments using various ad formats. Successful advertising is achieved by setting clear objectives, identifying segments, targeting relevant audiences, and conducting deep analysis of the results.
Throughout the campaign, performance is continually assessed and optimized. Feedback loops ensure improvements in the next campaign, and therefore, a better return on investment.
Facebook Advertising
- Reaches consumers from all age groups
- Features a variety of advertisement formats
- Provides cost-effective advertising
- Targets efficiently various objectives
Facebook advertising is efficient and it broadly reaches diverse audiences. Utilizing artificial intelligence, you can target the right individuals at different stages of the purchase journey. A sharp copy combined with a striking image or video makes the advertisement extremely influential.
Facebook Carousel
Facebook offers a wide range of advertisement formats, of which the carousel is especially effective and popular. The carousel is well-suited for storytelling, inspiring, and presenting a broader range of company products or services.
Instagram Advertising
- Targets teenagers and young adults
- Excellent for brand advertising
- Offers diverse content formats
- Engaging platform
Instagram is a highly visual platform and is superb for brand advertising. In recent years, Instagram has grown even more popular. Young people and young adults spend a lot of time with Instagram Stories and Instagram Reels. However, even older age groups are enthusiastic users of Instagram. Especially video content in Instagram captivates audiences; with videos, attention can be effectively captured, ensuring it remains in the viewer’s memory.
Instagram Stories
Instagram Story is a short image or video content. Instagram stories are visible for 24 hours, after which the videos can be saved to profile highlights for viewing. Instagram stories are easy to customize to match the brand’s look or to make them more engaging by adding stickers, questions, or gifs.
Instagram Reels
Instagram Reels are short vertical videos, saved to profiles like regular image and video content. Authenticity is paramount in Instagram Reels. Relatable videos make people stop and engage with the content. Trends and challenges trend in Reels, which companies can opt to participate in. Otherwise, content can be planned according to a content plan or in collaboration with influencers.
LinkedIn Advertising
- Effective B2B channel
- Targets precisely
- Excellent in reaching professionals
Through LinkedIn, companies can market their products or services and enhance their expertise status. LinkedIn advertising is efficient due to its versatile targeting options. Advertisements can be aimed, for instance, at intriguing companies, by industries, or even by job titles. There are plenty of ad formats, ensuring suitable content for each stage of the purchase journey.
Twitter Advertising
- Popular community service, the fifth most popular social media in Finland
- Offers diverse content like images, videos, and texts
- A topic-focused platform with discussions at the forefront
On Twitter, you can promote individual tweets, Twitter accounts, or even hashtags. Targeting can be based on demographic information, location, interests, hashtags, or even emojis used. Twitter is also an excellent platform for reaching decision-makers or disseminating information, as distribution and reactions can be achieved very quickly.
Snapchat Advertising
- Targets teenagers and young adults
- An image and video-centric communication platform
Snapchat advertising allows a genuine image of the company to be displayed. Snaps are real-time and disappear like Instagram stories within 24 hours. The most effective content includes pictures or short video clips that are not overly refined – authenticity is key. In Snapchat, roughness and homespun feel are pluses.
Jodel Advertising
- Hyperlocal targeting
- Popular among young and highly educated people
- 0.5 million weekly users in Finland
In Jodel, audiences are addressed in a language suitable for them. Advertisements leverage both visuals and text. A good Jodel advertisement can be created with bold use of emojis and colorful visual elements, ensuring the ad remains in the viewer’s memory.
Social Media Auditing
A social media audit provides a comprehensive overview of the current state of your social channels. Through this audit, guidance is given on how to develop and adapt in this ever-evolving digital landscape.
During the audit, we review content from both a branding and tactical perspective and explore opportunities for paid advertising. The audit can be performed on specific channels or as a broader assessment.
After the audit, it becomes significantly easier to drive social media forward. It clarifies the type of content the company should produce to meet its objectives, which aligns with the platform’s culture, engages the target audience, and adapts to continuously changing algorithms.
Social Media Content Production
Each social channel requires unique content that engages the right audience, in the right place, at the right time. Social media content production hinges on planning, execution, and results analysis. Active posting and content that resonates with the target audience are crucial, as outstanding results can’t be achieved without systematic content production.
A marketing calendar-based, channel-specific content plan makes growing on social media efficient and planned. However, it’s important to be bold in social media and try new things to ensure the audience remains engaged and wants to see more.
Do you need brainstorming or support for your digital marketing?
Orange is a holistic advertising agency that takes a broader view of the whole picture. From us, you get all the advertising agency services effectively under one roof.
Let’s create engaging marketing communication with results.