Brand Sentiment Analysis

Monitor and manage your brand’s reputation in real-time.

Brand Sentiment Analysis

Our brand sentiment analysis service helps you understand how your brand is being discussed in public conversations, especially on social media.
We analyze brand mentions to determine whether they’re positive, negative, or neutral, providing you with valuable insights into how your audience feels.

What we offer

  • Real-time sentiment analysis: We continuously monitor and analyze public conversations
    about your brand across social media, news outlets, and other sources.
  • Scoring and trend analysis: AI scores each mention based on its sentiment—positive,
    negative, or neutral—and provides a comprehensive understanding of your brand’s
    reputation over time.
  • Regular reporting: We process and analyze data regularly, delivering daily or weekly
    reports to keep you informed. We can also provide reports around major ad campaigns so
    you can track the emotional impact they have on your audience.

How it works

  1. Data collection: We use advanced tools to gather public data about your brand from social media, news articles, forums, and other sources.
  2. Sentiment analysis and scoring: Our AI-powered system assesses each mention’s
    sentiment and assigns a score. These scores feed into continuous analysis, offering
    real-time insights into your brand’s reputation.
  3. Reporting and analysis: We present the sentiment analysis results in clear reports,
    showing scored data and trends. Reports are customizable based on your needs—whether
    daily, weekly, or around key campaigns.
  4. Long-term analysis: We also offer long-term analysis to help you understand how various
    campaigns, events, or PR activities have influenced your brand’s reputation, aiding
    strategic decision-making.

Why is sentiment analysis important?

Sentiment analysis enables your company to respond quickly to potential crises and amplify positive discussions. It also helps you understand how your company and its brands resonate with your audience and the emotions they evoke. With this insight, you can enhance your PR strategies and build stronger, timeless brands that stand out in the competition.

Get in touch and manage your company’s and brands’ reputation more effectively!

Brand sentiment analysis provides valuable insights to help your company make better decisions and build a stronger brand.

Contact us